It’s time to express our vision of bold watchmaking and our belief in the essence of things.
Plain and simple.

Do you really need more complications?

As the essence of a watch is to display time, why focus all the attention on backstage complications?  As designers, we have been trained to simplify people’s lives and interactions with products. So, we set up to put the emphasis back on the essential function of our watches by removing all superfluous design elements. Some say the world is growing increasingly complex, but pure and intuitive design can help us stay focused and make room for new ideas.

See how we achieve simplicity