An innovative sapphire case-back replacing the familiar crown for a more instinctive setup/winding process.
The crown is the last physical link to the mechanical origins of a watch distracting us from its main function, which is to express Time.
Behind the "simplified" setup/winding system lies also the logical principal that one only needs to set the watch when it is stopped. By setting the watch you will wind it at the same time. The whole process is as intuitive as moving the hands on an old wall clock.
The entire sapphire case-back fulfils the functions of the crown. We have therefore developed a unique mechanism. Our watches are wound up by turning the case back clockwise. Turning the back case in both directions sets the time.
Once set, the automatic winding rotor will take over to complete the winding while wearing the watch.
BETTER ERGONOMICS FOR A LEFT-RIGHT FIT
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